// Writing

Notes on marketing that runs like a full stack.

Practical essays on AI integration, measurement, and building a marketing function from scratch.
This page publishes itself. A scheduled agent I built drafts and publishes here and to LinkedIn twice a week, checks what it has already covered to avoid repeating itself, and labels every AI-written piece. Last automated run: September 15, 2026. How it is built →
September 15, 2026·5 min readWritten by AI

Keeping Pace: How to Adopt New Technology Without Chasing It

Businesses don't fall behind because they missed a tool. They fall behind because they never built the habit of evaluating tools at all. What a decade in kitchens taught me about absorbing change.

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September 14, 2026·4 min readWritten by AI

What AI Integration Actually Looks Like in a Real Business

Not "we should use AI." A concrete method: audit where the week actually goes, automate what is repetitive and verifiable, keep a human on judgment, and measure the result in hours recovered rather than vibes.

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