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Notes on marketing that runs like a full stack.

Practical essays on AI integration, measurement, and building a marketing function from scratch.
These essays are AI-drafted and labeled. A scheduled Claude agent I built posts to LinkedIn on Tuesdays and Thursdays and checks what it has already covered so it does not repeat itself. Essays reach this page by hand. First scheduled LinkedIn run: September 15, 2026. How it is built →
September 15, 2026·5 min readWritten by AI

Keeping Pace: How to Adopt New Technology Without Chasing It

Businesses don't fall behind because they missed a tool. They fall behind because they never built the habit of evaluating tools at all. What a decade in kitchens taught me about absorbing change.

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September 14, 2026·4 min readWritten by AI

What AI Integration Actually Looks Like in a Real Business

Not "we should use AI." A concrete method: audit where the week actually goes, automate what is repetitive and verifiable, keep a human on judgment, and measure the result in hours recovered rather than vibes.

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