Most marketing leaders came up through marketing. I came up through a kitchen, a research lab, and a clean room. It turns out that was the useful version.
My first job was in Nancy McCulla's kitchen while I was still in high school. Dish pit. A few years later I was her Chef de Cuisine, running her crew at the shop and out on catering events — hiring, training, scheduling, building the prep lists, developing recipes and menus, and telling her what to order.
Somewhere in the middle of that I started giving her ideas about products and advertising. Nobody asked me to. That was the first marketing I ever did.
"We are located in an unusual place, and he has contributed great ideas on products and advertising. I did not request his help on this, but he took it upon himself to better my business."
Nancy McCulla · Owner & Executive Chef, Simply Delicious
Later, at Satchmo's Cajun BBQ, I ran the kitchen and handled menu costing, procedure development, employee training — and the restaurant's social media. I also helped plan and execute an annual beer-paired dinner three years running, working with local breweries, other restaurants and local businesses to pull it off. It became a recurring community event that outlasted my involvement in it. I didn't have the words "partnership marketing" yet. That's what it was.
"Brenndon's overall success within my business can likely be summed up by a single skill set: his ability to make sound decisions based on a current set of variables in a given situation."
Jamie Thousand · Owner, Satchmo's / Canyon Country Catering
I was cooking and going to school. I got into the NSF's Undergraduate Mentoring in Environmental Biology program and went to a psychology professor with an idea: could you find the part of the human brain involved in environmental values, and then measure whether it changes after an attitude-change program?
Nobody had done it for positive environmental values. We wrote the IRB prospectus together. I administered EEG tests and learned computational analysis. I graduated cum laude with a B.S. in Psychology and a minor in Applied Indigenous Studies.
"Brenndon's inquisitiveness and visionary nature led him initially to approach me with the novel question of whether one could identify areas of the human brain that are intimately involved in sustainability values… Mr. Tso's work is truly visionary."
Dr. Larry Stevens · Department of Psychology, Northern Arizona University
My daughter was almost two and most kitchen jobs didn't come with benefits. So I took a job at Gore making medical devices, and ended up as a Process Trainer and Lean 5S Team Leader building training programs for a 450-person manufacturing workforce. I also found a system nobody was using. Gore had shared infrastructure across its buildings worldwide that let facilities swap and request unused clean room and office materials — supplies shipping across the country instead of being bought twice. Most sites hadn't enrolled. I enrolled ours, then audited and managed the requesting and sharing. Our building alone saved over $250,000 in a single year. I never saw the other buildings' numbers.
I also audited manufacturing training documentation and floor practices ahead of regulatory inspections by the FDA and Brazil's ANVISA, and wrote SOPs in a regulated clean room.
That's where I learned that a process you can't document is a process that only exists while you're standing there. It's the same reason I automate things now.
Through Btso Digital Marketing I've been the senior marketing partner to more than sixteen organizations across technology, agriculture, cannabis and consumer goods — including Brazi Bites and the U.S. Army National Guard. Eight business launches across three states. Website rebuilds for nine clients.
As Director of Marketing at Koala Holdings I owned the go-to-market for a product launch, built an organic inbound engine producing hundreds of daily visitors on zero paid spend, ran a six-figure budget in a category where regulation closes most paid inventory, and hired and directed a five-person sales team. Four weeks before launch our overseas factory collapsed. I sourced replacement materials, hired and trained a team of seven, and ran the assembly in-house. We delivered 1,000 units on time.
Now, at AutoSpa 360, I own the whole thing — brand, paid media, web and SEO, design, print production, the CRM automation underneath it, and the sales floor. A year ago the shop was spending $4,000 to $5,000 a month on marketing. It now spends $1,500, and the business has grown. I brought Google Ads fully in-house across four campaigns and cut the agency fee out entirely.
I also designed and ran our booth at the 2026 Oregon International Auto Show. Leads from that show turned into over $10,000 in sales the following month.
The rest of the job is the part that doesn't fit on a marketing resume: recruiting and interviewing, scheduling every large vehicle project through the floor, managing film and supply inventory, and handling customer service recovery when work gets missed or something breaks. Kitchens taught me that the marketing and the operation are the same business.
And I write the code: Python, JavaScript, ExtendScript. The blog on this site is drafted and published by a scheduled agent I built, twice a week, and every AI-written piece is labeled as one. The build log explains how.
Director of Marketing, Head of Marketing, VP of Marketing or Growth — at a company small enough that one person owning the whole function is an advantage rather than a filing problem. I'm also open to consulting and contract work, and to companies headquartered outside the United States.
I can promise that meeting with me will not be a waste of your time, and I'll make myself available at your convenience, during or outside of normal business hours.
References available on request, including the people quoted above.